Consumer behavior and organizational effectiveness | MKT421 Marketing | University of Phoenix

Create a 5-slide Microsoft® PowerPoint® presentation in which you explain to executives from the baby boomer generation how marketing and consumer behavior is changing. 

The following companies may not be selected for your assignments: Apple, Coca-Cola, Nike, Starbucks or WalMart. If one of these companies is used for an assignment, a 50% point deduction will be applied.

Address the following in your presentation:

  • Provide an example of a management principle that is relatively new that should be considered for organizational effectiveness.
  • Examine the social trend of continued concern for health and well-being in the United States. Provide an example of a current or future product that is an example of addressing this concern.
  • Conclude what members of Generation Z are most likely to influence. Provide an example of a current or future product that is an example of Generation Z influence.
  • Determine how social forces of the environment impact product demand. Provide an example of a current or future product that is an example of responding to social forces.
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